Brand Building for Profit
Click To Enlarge

 

Brand Building can lead to lucrative licensing opportunities and should be the goal of all new apparel manufacturers. Brand Building for Profit examines the various steps a new company take to begin this important process.

Creating a recognizable brand will allow the manufacturer to demand a higher profit margin for their product because it has consumer recognition. Consumers perceive branded goods as having added value over non-branded.  This happens even when the quality, fit and styling of the company's garment may be no better than that of their "non-branded" competitors.

From the author of Fashion for Profit and Costing for Profit, Frances Harder explains clearly, precisely and in a simple language, what every apparel entrepreneur should consider when they start a new label. She also explains the many financial benefits of brand building.

  • Item #: BFP

Brand Building for Profit

Price: $20.00
* Marked fields are required.
Qty: *